Visual Materials
O. Vill's lager beer : Minnesota City, Minn
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Val. Blatz's premium export Milwaukee lager beer
Visual Materials
Image of a Milwaukee lager advertisement showing a top image of a German brewer in an apron holding a glass of beer aloft in one hand and a pitcher in the other while emerging from a barrel room with the word "Prosit!" engraved on the front step; with a bottom image of an elevated landscape view of Val. Blatz's brewery in Milwaukee, Wisconsin, with horse-drawn vehicles and beer barrels visible in the foreground of an industrial complex of buildings including an ice house, boiler house, engine room, office, and brewery building; images flanked by an elaborate border featuring Classical sculptures of women with pitchers and drinking vessels, twining ivy, and two medallion images, one from the 1876 United States Centennial Exhibition labeled "International Exhibition Philadelphia MDCCCLXXVI Awarded by the United States Centennial Commission."
priJLC_BEV_001868
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Beer, O-Z by company (8 x 10 inches or smaller in size)
Visual Materials
The Jay T. Last collection of beverage prints and ephemera contains approximately 2,650 printed items advertising beverage products and related businesses in the United States from the 1840s to the 1940s, with the bulk of the items spanning from 1850 to 1915. The collection consists largely of lithographed ephemeral items produced for American businesses affiliated with the manufacture, distribution, and sale of beverages such as coffee, tea, juice, milk, carbonated beverages, and alcoholic drinks including beer, wine, whiskey, and other liquors. The collection includes approximately 40 large-size items comprised mainly of lithographed advertising prints and product labels for tea, coffee, and spirits. Small-size items number approximately 2,600 and contain a variety of promotional materials including trade cards, calendars, die-cut scraps, booklets, and printed billheads and letterheads with manuscript text. The collection deals with beverage production, merchandising, advertising, and consumption -- including depictions of families and other groups drinking together -- and the images provide a resource for studying the history of American beer, liquor, coffee, tea, and carbonated beverage industries along with the evolution of their advertising in the 19th and early 20th centuries. Materials in the collection produced for manufacturers and distributors of alcoholic beverages also provide a perspective on their advertising strategies in the face of a growing temperance movement in the United States leading up to Prohibition. As graphic materials, the prints offer evidence of developing techniques and trends in printmaking, and of the artists, engravers, lithographers, printers, and publishers involved in the creative process.
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Centlivre's nickel plate bottled beer : manufactured by C.L. Centlivre Brewing Co. Fort Wayne, Ind
Visual Materials
Image of a man and woman dining at a table in the well-appointed railroad train dining car; an African-American waiter brings a tray towards the table with two glasses and a bottle of Nickel Plate beer, as the bottle already on the table is mostly empty; "Centlivre's Nickel Plate Bottled Beer" is printed on the tablecloth; a large single bottle of Nickel Plate beer resting on a frog railroad tie is pictured at bottom right of main image.
priJLC_BEV_001860
The Sunday World July 12
Visual Materials
Image of an advertisement for the Sunday World issue from July 12, 1896; a woman wearing an American flag inspired dress lights a large firecracker held by a small caricature of a Chinese American man with fireworks tied to the end of his braid; city skyline with fireworks exploding in background.
priJLC_ART_004633
Toledo, O : Taken from East Toledo
Visual Materials
Image of an elevated landscape view of the city of Toledo, Ohio, showing pedestrians and sheep on a hillside in the immediate foreground, with a dirt road, horse-drawn vehicles, commercial properties, a bridge, and boats on the Maumee River behind, and the cityscape across the water into the distance; the bridge has a sign at its entrance that reads, "$5.00 fine for driving faster than a walk"; with a bottom border panel containing seven vignettes of eye-level views of the front facades of the "Oliver House," "Trinity Church," Post Office," "Court House," "High School," "Sisters of Charity," and the "Oprhans Asylum," and a top border panel containing seven vignettes of the front facades of "St. Patrick's Academy," "American House," "Mr. Baker's Residence," "Peter Lenks Brewery," "Mr. Deveau's Residence," "Bethel Church," and "A. Stephan's Brewery."
priJLC_VIEW_001518
Lauer Brewing Company Ltd. Reading, PA
Visual Materials
Image of an elevated landscape view of the Lauer Brewing Company brewery in Reading, Pennsylvania; a large industrial complex of factory buildings is pictured including the breweries, smokestacks, ice plant, boiler house, hop storage, office, malt house, band stand, hotel, garden, and several others including a bowling alley in Lauer's Park; railroad cars labeled "Refrigerator Line. Ale Porter and Lager Beer," a Philadelphia & Reading Railroad passenger train, cable car, and horse-drawn vehicles are visible along the street in the foreground; small inset image at bottom right features an earlier view of the much-smaller brewery captioned "Lauer's brewery in 1866"; a Greek sphinx is pictured in a circular ivy-bordered frame captioned by the words "Trade mark" at bottom center.
priJLC_BEV_001869